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Jasmine Tookes is one of the most recognizable names in the models world. Known for a relentless work ethic and an instantly recognizable personal brand, Jasmine Tookes has turned global fame into a diversified fortune spanning core career earnings, endorsement deals, and long-term investments.
2010
First Major Ad Campaigns
Jasmine Tookes secured her first major commercial breakthrough campaigns for prominent brands like UGG Australia and Gap.
2011
Runway and Editorial Breakthrough
She made her runway debut at New York Fashion Week and was highlighted by Style as one of the top new models of the season.
2012
Victoria's Secret Fashion Show Debut
Tookes walked her first-ever Victoria's Secret Fashion Show, establishing herself as a regular face for the prominent lingerie brand.
2015
Promoted to Victoria's Secret Angel
She was officially designated as a Victoria's Secret Angel, joining the exclusive roster of contract spokesmodels for the company.
2016
Wore the Bright Night Fantasy Bra
Tookes was chosen to wear the iconic $3 million 'Bright Night Fantasy Bra' at the annual Victoria's Secret Fashion Show in Paris.
2020
Sports Illustrated Swimsuit Debut
She made her debut appearance in the celebrated Sports Illustrated Swimsuit Issue.
2021
Co-Founded JOJA Activewear Brand
Alongside fellow model Josephine Skriver, she officially launched the activewear apparel brand JOJA to the public.
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